Showing 1 posts tagged with: "rita mcgrath"
Nov 8, 2017
Strategy + Innovation Yields "Transient Advantage"
Posted by Johanna Mickel | 0 Comments
According to keynote speaker Rita McGrath, competitive advantage is an elusive, ever-moving target, what she termed in her speech "Transient Advantage." For organizational success, we need both strategy and innovation. In the past, the “Holy Grail” of strategy has been to create a sustainable competitive advantage. Often when companies reach the top, they… Read More »
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